Isabel is a Spanish company that retails seafood items to a relatively small market within the US. My goal was to create a new identity for this environmentally friendly business that would appeal to a larger, more modern and refined consumer base.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/bc58674f-a2f8-459a-b2be-8ff5cf728561_rw_1920.png?h=d3739d33ee00ab837f20842bb136a79e)
With these target consumers in mind, I achieved an effective rebrand of Isabel by designing a sleek, streamlined logo, and overhauling the packaging standards by assigning a unique ocean-themed illustration for each seafood product variety.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/9df7b27c-6f36-471c-9699-acb7f26041d0_rw_1200.jpg?h=9236d6fc47987258c0549a3790927121)
Original
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/151d5ac5-503d-4b01-a1c1-de6a57dae05f_rw_1200.jpg?h=8386fab381f739a00fdac0959b32e6b3)
Redesign
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/3d9807aa-610f-42f1-83d4-9f2ea059823b_rw_1920.jpg?h=14891f991c4312eb778ca9023b19e49a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/9ef2cfb1-8905-4c79-b08e-b88fbb5c7584_rw_1920.jpg?h=6c638217102c74dcb411d973cfe6c9e5)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/4ca25b1c-8b51-4ce9-bffd-2abc48fde5a0_rw_1920.jpg?h=29b4a7d3cbd3c934cd1eb5d49347dff8)
All Isabel boxes now come with a recipe on the back to entice and inform the customer of possible uses for the specific product variety.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/37ae31db-adf3-42ad-8f4d-261e81b893a0_rw_1920.jpg?h=303e627ee21d594872d78657f25cd7f4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/978b826f-5e02-4e74-bcc1-f4f94ede8b57_rw_1920.jpg?h=9d107c7e08990f230959b2f7fee9082f)
I also implemented both print advertising and social media campaigns to help boost the company's visibility with their target audience. I believe the overall impression of this new brand design is one of high-quality products that would be at home on any boutique grocery shelf.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/c208bc1c-8a36-4bc7-8ab9-ee427ac4f589_rw_1920.jpg?h=c6c09c7d806ba11a82e347e0b3ae2750)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/59c704af-15f7-4da3-8454-373589eec0cb/3ed528e9-d58c-4431-bf9d-d666568edc6f_rw_1920.jpg?h=ad05a964c832bfb77131b5109b2ec6fc)