Wired Magazine has a target audience primarily comprised of young men aged 30-40 who are interested in science and technology. The covers typically project an overarching theme that is reflected throughout the magazine, so for this issue I decided to focus on the concept of human life. This is exemplified by the relationship of the AI cover story to an article discussing moral and ethical ramifications of the booming industry of DNA analysis. I wanted to evoke a raw emotional response with the cover, so I kept the typeface simple in order to pull focus toward the android face gazing toward the primary headline. As the article is medical in nature, I mimicked the diagonal of the pipette in the intro through to the body of the article in the form of triangles, and juxtaposed their sharpness with a cool palette to elicit a clinical feeling.
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